The world is full of starving artists. One of the major reasons for that is because it’s so difficult for artists to get their work in front of the right people. Art is strange in that what one person finds fascinating may be another person’s nightmare. So getting as many eyes on your art as possible is the best way to sell it. Until now, that process involved going to art shows, getting galleries to display your art, and a million other difficult things.
Today, with social media and search engines, local artists can get their work in front of a lot of eyeballs without ever even leaving their home. We spoke with a renowned SEO expert and the owner of Search Mavericks, a SEO company in Naples, Florida about how he is helping local artists to sell more of their art. For those of us who don’t know about SEO, it’s basically an acronym for “Search Engine Optimization“, which is a set of techniques that are used by internet marketers in order to get their websites to rank higher in Google for their selected keywords.
“Social media advertising is great for reaching the right audience, and we use that quite often. But one thing we’ve found is that many collectors tend to seek out local artists to find talent nearby. By using search engine optimization (SEO), we can target local buyers in the Naples, Florida area by using keywords that they would be likely to type into Google. Once we get those people onto a website or web property that we own, we can then remarket using Facebook and Google Adsense and get them coming back to our sites again and again.”
“There’s also the possibility for getting their images to rank in Google’s image search, which can help to get clicks to their website as well. All of these things combined can lead to a very powerful campaign for selling your art.”